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plan …

An abstract of the resulting action plan:

  • Definition of responsibilities, rules and skills
  • Define communication channels, evaluate and establish sales support systems (CRM, CMS, collaboration tools)
  • Mapping of company culture with foreign business practices, legal systems, regulations
  • Define route to market, build go-to-market (GTM) plan
  • Blueprint of required business functions, description of jobprofiles, apply change where required
  • Define and introduce a clearly structured and strictly controlled phased sales process
  • Definition of interlocked and rigid weekly forecasting process, solid line from AM to CEO
  • Skills assessment and resulting training and coaching plan for each individual
  • GTM campaign planning and management
  • Reconciliation of marketing & sales interaction
  • Define loyalty building strategies

Go to “Ensure measurable, continued success”