plan …
An abstract of the resulting action plan:
- Definition of responsibilities, rules and skills
- Define communication channels, evaluate and establish sales support systems (CRM, CMS, collaboration tools)
- Mapping of company culture with foreign business practices, legal systems, regulations
- Define route to market, build go-to-market (GTM) plan
- Blueprint of required business functions, description of jobprofiles, apply change where required
- Define and introduce a clearly structured and strictly controlled phased sales process
- Definition of interlocked and rigid weekly forecasting process, solid line from AM to CEO
- Skills assessment and resulting training and coaching plan for each individual
- GTM campaign planning and management
- Reconciliation of marketing & sales interaction
- Define loyalty building strategies

